Technology watching and scientific intelligence Patent Watch Scientific and technical information research. Because of their experience, a subject matter expert can take the information you know from secondary research and provide additional insight. In the world of competitive intelligence, nothing cuts straight to the source quite like primary competitor research. Cipher Solutions. The ability to see the big picture is essential to developing an effective business strategy. Channel Assessment. All rights reserved. What differentiates us from other firms is our ability to blend primary and secondary research with strategic analysis, bridging the gap between traditional competitive intelligence firms and Big 5 consulting firms.
Primary Research for Competitive Intelligence. Most CI professionals are well aware that CI data comes in two forms, secondary and primary. After all, it's not too easy to march up to one's competitors and start asking questions. However, primary research is possible, even for CI. In the world of competitive intelligence, nothing cuts straight to the source quite like primary competitor research.
By gathering information.
We developed a program that enables clients to leverage their employees to provide competitive intelligence crowdsourcing.
Competitive simulations are essential for organizations interested in gaining new insights, pressure testing market assumptions, identifying blind spots, and preparing for future changes in the competitive landscape. More importantly, CI-driven primary research is designed specifically to address a competitive issue.
Reading your interviewee's facial responses and body language will be nearly as informative as listening to their accounts on a topic. Contact Us
Competitive intelligence is research about your competitors that helps you.
Primary Research, Strategy Workshops, Trade Show Intelligence. In competitive intelligence, as in other primary research – that is learning about the.
By creating an environment where interviewees can interact and bounce ideas off of each other, you can gather unique perspectives that would otherwise be lost. Reading your interviewee's facial responses and body language will be nearly as informative as listening to their accounts on a topic. Memories can be fickle, but personal experience can be confirmed by checking statements across different people and perspectives.
But what kind of primary competitor research is best? Competitive intelligence is the process of collecting and analyzing information from a variety of sources in order to build a comprehensive picture of a competitor, market or customer.
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Thus, it is more focused on gathering insight from competitor staff, suppliers, and customers.
ATACANA GROUP Inc. is a global competitive strategy and intelligence firm Decisive is a full-service research solutions firm providing primary research. Competitive intelligence (CI) is the systematic collection and analysis of information from.
Examples of competitive intelligence research is evident in daily newspapers, such as the Wall Street Journal, Business Week, and Fortune. time and budget gathering intelligence using primary research—networking with industry.
Based on our in-depth market analysis intelligence, clients are better able to understand the market, forecast trends and identify threats and opportunities. The CI is a process by which the raw information is collected, evaluated, analyzed and converted into intelligence for decision-makers to support company strategy.
Video: Competitive intelligence primary research What is COMPETITIVE INTELLIGENCE? What does COMPETITIVE INTELLIGENCE mean?
Primary Research Best Practices When possible, in-person interviews will be the most informative form of primary research, if not the most convenient. Frequently Asked Questions.
As a full service competitive intelligence firm, we offer a number of consulting services that help our clients get the most out of their competitive intelligence functions.
SWOT Analysis is a structured analytical method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats related to an external influence.